Online Presence Strategies for Brisbane Businesses
Google has several platforms to assist you in developing a strong online presence for your business.
Creating a Google My Business account allows us to manage how your business appears on Google Search and Maps. Your business information could then be easily found. GMB also acts as a great platform for reviews, images and analytics.
When you regularly post on GMB it’s good for off-page SEO and can encourage viewers to visit your site. We will monitor and update your account, ensuring that content is uploaded regularly, including blog-style posts, images and any products you may have.
Google Search Console
The search console acts as an error search and can find any SEO issues that may need fixing. We monitor this monthly and can then make your website as SEO-friendly as possible.
Google Analytics allows us to get an insight into the people visiting your website. It collects data whilst scanning the site and gives a deeper understanding of what elements of the website may or may not be working. We can then alter any changes necessary to ensure that we are getting the best possible results. It’s not only taking information from your website it also gauges where site visitors came from. For example, if there is a Facebook ad running and they followed the link, Google Analytics will be able to tell us.
We use this information to make future decisions. We also include it in the monthly report, so you will be able to gain an understanding of the website analytics.
Through Google Adwords, we can develop and monitor ads, specifically for Google. This allows us to go into specific keywords and select target audiences, increasing the opportunity to receive more clicks. Monitoring this will involve keeping an eye on the bid levels, spotting any positive or negative keywords, and adjusting the location settings.
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